There’s been quite a lot of debate in recent years related to the need to take risks and have the courage to innovate. There is a concerted push for us to escape entrenched thinking about incremental change and take more plunges into the unknown in order to really differentiate and succeed. Coupled with this view is the idea that we need to embrace failure and, in fact, wear it as some sort of badge of honour. This seems especially popular among the budding entrepreneurial set. Of course, it doesn’t have to be that way.