It’s pretty easy to observe expenditure, velocity and resourcing. It’s easy to measure these things and create impressive charts and graphs. It’s easy to set targets for manufacturing cycle-time, mean-time-between-failure for a product and response-time for a call centre. It’s pretty straightforward to assess customer opinion, supplier conformance and an increase in sales. So what?
Well, if you’re measuring these things and not doing anything about the insights gained you are just ticking boxes. If you are measuring these things and they do not align with a coherent vision or game plan then it is difficult to determine what the best response should be.