Augmenting Your Reality

31970399_mlIt’s been a while since I’ve commented on emerging technology so this week I thought I’d take a quick look at where we are with augmented reality (AR) and, in particular, iBeacon’s role in this space. There are many opinions out there addressing the benefits of location-based information and/or immersive experiences. However, a recurring theme seems to be the overwhelming reluctance to don a pair of glasses or goggles just to be transported to another world however augmented it may be. That said, there are plenty of people that believe AR will be transformational.

“When you think of any aspect of life or work, augmented reality is going to change how we do it.” – Ori Inbar, Augmented Reality.ORG

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